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From Digital Disaster to AI-Powered Sales Engine | RootsMG Case Study
Roots Management Group is one of the top 5 largest manufactured home community operators in the United States, backed by Blackstone — one of the world's leading private equity firms.
When Darrin joined in February 2023, the marketing function, brand, and revenue operations needed a complete rebuild: infrastructure, strategy, team, design, positioning, and systems.
There was no repeatable demand gen engine. Marketing and sales operated in silos. And a massive untapped opportunity existed in the rental portfolio — thousands of residents who were paying rent but had never been shown a path to ownership.
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